European Strategy for Plastics in a Circular Economy (2018)

In January 2018, the European Commission launched the European Strategy for Plastics in a Circular Economy, the EU's first comprehensive framework to address the production, consumption and management of plastics under circularity principles.

Its aim is clear: to transform the way plastics are designed, manufactured, used and recycled in the European Union, reducing their environmental impact, driving innovation and creating new business opportunities within the circular economy.

It is one of the key initiatives of the 2015 Circular Economy Action Plan and has served as the basis for later legislation such as the Single-Use Plastics Directive (EU) 2019/904 and the EU's packaging rules.

Main goals

The Plastics Strategy sets several milestones:

1. All plastic packaging on the EU market should be reusable or recyclable by 2030.
2. Reduce the consumption of single-use plastics.
3. Increase the collection and recycling of plastics, reaching a 55% recycling rate for plastic packaging by 2030.
4. Quadruple sorting and recycling capacity compared with 2015 levels which, in the strategy's own 2030 vision, would create around 200,000 jobs across Europe.
5. Promote the use of recycled plastics in new products while guaranteeing their quality and safety.
6. Reduce microplastic pollution.
7. Boost investment in innovation and new sustainable materials.

Regulations it triggered

The strategy led to important legislative initiatives:

• Directive (EU) 2019/904 on single-use plastics.
• Regulation (EU) 2022/1616 on recycled plastic materials intended to come into contact with food (which repealed the earlier Regulation (EC) 282/2008).
• The Packaging and Packaging Waste Regulation (PPWR), Regulation (EU) 2025/40, which replaces the previous packaging directive and has applied since 12 August 2026.
• Ecodesign requirements and mandatory labelling for certain products.

Priority areas of action

1. Production and design
   • Promoting plastics that are easier to recycle.
   • Encouraging the ecodesign of packaging.
2. Responsible consumption
   • Campaigns to reduce single-use plastics.
   • Progressive bans on certain items (straws, plastic cutlery).
3. Management and recycling
   • Better separate collection.
   • Quality standards for recycled plastics.
   • Support for chemical recycling.
4. Innovation and competitiveness
   • EU funding for research into bioplastics and advanced recycling.
   • Support for circular economy startups.

Expected benefits

Environmental

• Less marine plastic pollution.
• Lower CO₂ emissions linked to virgin plastic production.
• Reduced pressure on fossil resources.

Economic

• A single market for quality recycled plastics.
• New opportunities in recycling and innovation.
• Savings for public authorities on litter clean-up.

Social

• Greater public awareness.
• Green jobs in recycling and innovation.
• More trust in sustainable products.

Outstanding challenges

1. Improving recycling infrastructure across Europe.
2. Raising the quality and traceability of recycled plastic.
3. Reducing dependence on single-use plastics in sectors such as food and logistics.
4. Advancing innovation in bioplastics and alternative materials.
5. Tackling greenwashing in the use of terms such as "biodegradable" or "compostable". On this front the Empowering Consumers Directive (EU) 2024/825, which applies from 27 September 2026, bans generic environmental claims that cannot be substantiated.

Link with the circular economy

The 2018 Plastics Strategy is one of the clearest examples of how the circular economy translates into public policy:

• It turns waste into resources.
• It encourages the circular design of packaging.
• It incentivises innovation in recycled and sustainable materials.

At Manglai we help companies measure their environmental footprint and act on circular economy and sustainability goals. Discover how Manglai can help you.